#TheLoviesNappiesChallenge Project Wrap Up

#TheLoviesNappiesChallenge Project Wrap Up

Checkers knows that babies aren’t cheap, and that’s why they’ve developed Lovies Nappies and Lovies Pull Up Pants – which claim to offer parents high-quality, premium nappies at a very affordable price! 

But the question remains: do Lovies really live up to the hype? We recruited 250 parents (or expecting parents) to put Lovies to the test and they let us know if Lovies delivers on their claims and lives up to the hype with #TheLoviesNappiesChallenge. Here’s what they had to say:

Week One’s Story 

Our team of 250 Lovies Parents were eager to get their hands on the Lovies Nappies, and flocked to Checkers stores across the country. 105 of these parents created additional “Shop With Me” reels to introduce the project to their followers.

Influencers then eagerly introduced their followers to Lovies Nappies, showcasing the product through eye-catching flat lays or sharing pictures of the nappies in their nurseries or baby rooms, with plenty of adorable babies making a feature!

These posts showed audiences Lovies Nappies and Pull Up Pants and the packaging, as well as other affordable products from the Lovies range. Parents encouraged their audiences to follow the conversation surrounding #TheLoviesNappiesChallenge and excitedly anticipated their next post, where they would put Lovies Nappies to the ultimate test to determine if they truly lived up to its claims.

Week Two’s Story 

In Post 2 of the #TheLoviesNappiesChallenge, Lovies Parents took on the task of determining  if the Nappies and Pull Up Pants lived up to their claims. Some parents opted for a sleep test, examining how the nappies performed overnight, while others chose to conduct a simple colored water test. The Lovies parents raved about the absorbency of the Nappies and Pull Up Pants. They also shared that there was no irritation on babies with sensitive skin, and that the Pull Up Pants were perfect for potty-training!

The Lovies Parents also extended an invitation to their followers to participate in the #TheLoviesNappiesChallenge giveaway. By entering the giveaway, followers had a chance to win one of ten R250 Checkers vouchers, allowing them to purchase their own supply of Lovies products, and experience their unbelievable performance firsthand!

About the products: 

  • Lovies Nappies: *Up to 12 hrs dryness protection, *Non irritation velcro straps, *Absorbent core, *Dermatologically tested and approved.
  • Lovies Pull Up Pants: *Comfortable underwear fit, *Easy on, easy off, *Tear off waistband, *Up to 12 hrs dryness protection, *Breathable outer.

For more reviews and information on this product CLICK HERE

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