Review Detail

As a content creator and someone who grew up with Steri Stumpie, being part of the Mysteri Flavour campaign has been both nostalgic and exciting. The product itself lives up to the brand’s legacy — the texture is smooth and creamy, and the taste is intriguing without being overpowering. It invites curiosity and encourages multiple tastings, which aligns perfectly with the “mystery” theme.

From a content perspective, the packaging is visually strong — vibrant, playful, and ideal for photography and video. The element of mystery is a clever hook that’s allowed for interactive storytelling, which is something I always appreciate in a campaign. The fact that the flavour isn’t immediately obvious makes the experience more engaging for followers, inviting conversation and guesses with every post.

I also appreciate how the campaign ties in in-store purchases with weekly and grand prize incentives. It drives engagement and product movement in a way that feels fun, not forced.

Overall, the Mysteri Flavour is not just a product — it’s an experience. And I believe that’s what makes it stand out