#SelfCareWithColgate Project Wrap Up
Colgate believes in the power of a smile and that everyone has the right to a bright, problem-free smile. They’re committed to raising oral healthcare standards everywhere and want to empower everyone to master their oral health, leaving you with a naturally healthy smile.
The #SelfCareWithColgate routine claims to do just that, featuring a refreshing trio of exclusive products that use the power of natural ingredients to deliver clinically proven benefits aimed at elevating your oral care, including the Colgate Naturals Charcoal toothpaste, the Colgate Naturals Aloe Vera toothpaste, and the NEW Colgate Plax Charcoal mouthwash.
We recruited a trial team of 100 self-care gurus who know that oral health is an integral part of self-care. We wanted them to elevate their oral-care and put the #SelfCareWithColgate routine to the test to see if it delivers on a #ColgateNaturalsSmile.
The Trial Team
Our self-care gurus used these Colgate Naturals products to level up their self-care game and put a #SelfCareWithColgate routine to the test! They know how important oral-health is and use products that have natural ingredients that are good for the environment, without compromising on the oral care benefits, and they prioritise their smile with an unmatched self-care routine. They wanted to see if the #SelfCareWithColgate routine leaves them with a #ColgateNaturalsSmile. See below to find out what they had to say.
See their post rollouts below:
Week One’s Story
Our trial team knew that self-care is more than just a face mask and a cup of tea.
In this post, they introduced how they’d be elevating their oral care routine with a premium, refreshing trio of products – Colgate Naturals toothpaste and Colgate Plax Charcoal mouthwash.
The power of the Aloe Vera ingredient with soothing gum care benefits and the power of natural charcoal to clean and whiten teeth were the main drivers of the conversation.
Week Two’s Story
The trial team shared their Colgate dental routines through aesthetic reels as well as an inside scoop into their daily lives.
They knew that after their daily coffees, their smiles would stay fresh with Colgate Naturals!
Week Three’s Story
The trial team dropped their favorite facts and benefits about the Colgate Naturals range on the socials, resulting in an explosion of Colgate education.
The Aloe Vera toothpaste was the most popular Colgate Naturals toothpaste mentioned in the comment section for its soothing gum care properties.
The mouthwash also attracted some attention due to its zero-alcohol content.
Week Four’s Story
Finally, the trial team shared their final thoughts on Colgate Naturals and the Plax mouthwash in a feed post showing off their pearly whites with a Colgate Naturals smile.
The products were highly recommended for their gentleness and sensitivity, and the mouthwash was praised for its freshness.
About Colgate:
✅Colgate Naturals Charcoal toothpaste – Developed with the power of natural charcoal to clean and whiten teeth. Colgate Naturals Charcoal is clinically proven for healthy teeth and gums.
✅Colgate Naturals Aloe Vera – a daily toothpaste using the power of natural Aloe vera to provide soothing gum care while being clinically proven to give you naturally healthy teeth and gums.
✅Colgate Plax Charcoal Mouthwash – A NEW innovative formulation using the power of natural charcoal to help maintain a white smile in between brushing*** and provide long lasting freshness.
***when used twice daily
For more reviews and information on this product CLICK HERE