Can one pie really fuel the hustle and crush cravings? Is Big Jack the go-to ready-made meal for busy South Africans?

Big Jack Pies are microwave- and airfryer-ready, affordable, and come in 8 crave-worthy flavours. But is it real-life fuel for real-life moments?

To find out, we’ve teamed up with 150 pie lovers across Mzansi including students, shift workers, hustlers, and social butterflies to put Big Jack to the test on TikTok.

Their mission?
To show how Big Jack Pies can power their daytime grind and satisfy those late-night cravings. From study breaks and meals on the move to post-party snacks and after-hours bites, this is where BIG flavour meets BIG hustle.

Search #MzansiLovesBigJack on TikTok to follow the pie-powered action:

✅ Week 1: Meet the Big Jack Pie Crew as they show how Big Jack fuels their daily hustle and whether it’s the perfect grab-and-go meal.
✅ Week 2: Watch as they take on those BIG nighttime cravings.

Follow the conversation live on TikTok and find out why #MzansiLovesBigJack!

ABOUT BIG JACK PIES

For 40 years, Big Jack Pies have been fueling South Africans’ lunchtime, dinnertime, and anytime-on-the-go cravings – with 8 flavours to choose from.