#MelroseLunchBoxHacks Project Wrap Up
This project was simply delicious!🤩 It was just before the first term kicked off when both parents and their little ones were getting ready to head back to school! We challenged parents to create some delicious, nutritious, and FUN lunch boxes using Melrose cheese and to show off their unbeatable #MelroseLunchBoxHacks for lunches that kids LOVE! They bought alllllll the cheesy inspo and created some drool-worthy lunches!
🤝Meet the lunch box experts 🧀
We recruited a team of lunch box experts who wanted to perfect the art of kids’ lunch boxes for the new school year. They showed their #MelroseLunchBoxHacks and shared all the fun, innovative and delicious ways that they could snack it, slice it, and spread it with Melrose cheese!
See their post rollouts below:
Week One’s Story
Influentials introduced Melrose, the creamy, nutritious and delicious cheese for kids, with their range of wedges, slices and spreads. They invited parents to join them as it was now back-to-school season, and all parents wanted their kids to come back home with smiles, full tummies and empty lunch boxes. Influentials shared posts that showed them with the lineup of Melrose products, showcasing the wide variety. The moms were SO excited to share their #MelroseLunchBoxHacks, and all the fun ways that one can snack it, spread it and slice it with Melrose cheese for deliciously fun lunch boxes.
Week Two’s Story
It was now time for influentials to Introduce their go-to lunch box hack with Melrose. In delicious-looking lunchbox posts, influentials share how they used one Melrose product for their go-to lunch box hack. Fun and innovative lunch box hacks made with Melrose sandwich cutters to help with their hacks which were definitely a big hit with the kids too. Influentials Invited their audience to buy the products in-store so they too can have fun with #MelroseLunchBoxHacks.
Week Three’s Story
It was now time for the Snack It, Spread It, Slice It Lunch Box E-vent Challenge, where we challenged them to share three #MelroseLunchBoxHacks – ‘snack it’ using the Melrose Wedges, ‘spread It’ using Melrose Spreads, and ‘Slice It’ using Melrose Slices. Influentials also invited their followers to take part in the challenge; they could stand a chance to win 1 of 10 Melrose hampers for themselves.
Week Four’s Story
With 150 lunch box experts driving the #MelroseLunchBoxHacks conversation, there was A LOT to learn. Influentials shared the top hack they’ve learnt in the project from their fellow influentials, with the freedom to personalise and elevate the hack. All moms definitely agreed that Melrose cheese has made making lunch boxes for their kids fun and exciting, and 100% delivered on keeping a smile on their kids’ faces and their tummies full.
🧀About Melrose Cheese:
The Melrose wedges, slices, and spreads are perfect for those back-to-school lunch boxes that kick off an exciting year. With #MelroseLunchBoxHacks, you can snack it, spread it, slice it, with an array of flavours and variants to choose from:
- Melrose Spread variants: Sweetmilk, Cheddar, Bacon, Biltong, Reduced Fat Cheddar
- Melrose Wedges variants: Cheddar, Sweetmilk, Bacon, Biltong
- Melrose Slices variants: Cheddar, Sweetmilk, Biltong