#DoubleUpWithDoubleCream Project Wrap Up
We all lead busy lives, often doing two or more things at once. And in our frantic day-to-day, we sometimes don’t take the time for ourselves, whether it’s to eat a nutritious snack or give ourselves a little ‘me’ moment. That’s where Parmalat comes in.
Parmalat Double Cream Yoghurt hit the shelves with a NEW, indulgent lineup of SA-inspired dessert flavours including double chocolate chip, chocolate mint and milk tart. These double cream yoghurts claim to let you enjoy a delicious treat AND a nutritious snack all at once.
But we need to know for sure if Parmalat Double Cream Yoghurt really is both delicious and nutritious so we recruited a trial team of 250 double cream yoghurt lovers to help us find out.
The Trial Team
Our team of yoghurt lovers lead busy lives and are looking to get ‘delicious’ AND ‘nutritious’ all in one! They LOVE indulgent desserts and we wanted them to put Parmalat’s three NEW Double Cream Yoghurt flavours to the test and to show how they #DoubleUpWithDoubleCream. See below to find out what they had to say.
See their post rollouts below:
Week One’s Story
Team DoubleUp introduced Parmalat Double Cream’s exciting launch of 3 NEW decadent flavours inspired by South Africa’s favourite flavours and a divine packaging glow up. They shared fun and beautifully styled lifestyle social posts to kickstart the campaign of them going in-store and at home with the yoghurts, where many of them featured themselves matching the products’ new purple packaging.
Team DoubleUp loved that Parmalat Double Cream Yoghurt is both nutritious and delicious, the perfect all in one! It was evident throughout their content that they loved how the new premium packaging stood out on the shelves and many expressed their excitement to try the new Milk Tart yoghurt flavour.
Week Two’s Story
Team DoubleUp celebrated National Heritage Day, in South African style with Parmalat Double Cream Yoghurts. They showed us how they celebrated Heritage Day with their friends and families by sharing delicious Parmalat Double Cream desserts. From delicious fresh yoghurt parfait desserts to fun snacks like yoghurt bark, they really showed off the exciting new South African inspired flavours: Double Chocolate Chip, Chocolate Mint and Milk Tart.
Team DoubleUp along with their friends and families, really enjoyed tasting the exciting new flavours. They also loved how quick and easy it was to use them to make flavourful desserts that were the perfect ending to a great family gathering.
Week Three’s Story
Team DoubleUp celebrated Parmalat Double Cream Yoghurts versatility with the #DoubleUpWithDoubleCream week-long challenge. They shared exciting content and showed the fun ways they double up with Parmalat Double Cream Yoghurt in their daily lives from reading, journaling, studying and working from home, to workouts, picnics and days in the sun.
There was also an exciting competition where followers could join in on the fun for a chance to get their very own delicious and nutritious new Parmalat Double Cream flavours by commenting on how they would #DoubleUpWithDoubleCream in their everyday lives.
Week Four’s Story
To conclude this incredible campaign, Team DoubleUp shared their final verdicts on Parmalat’s NEW Double Cream Yoghurt flavours. There was a lot of love for all three flavours and overall Team DoubleUp shared that they highly recommend Parmalat Double Cream Yoghurt for its rich and creamy texture.
Many expressed how much their families and households shared the love for the delicious flavours and that they would definitely be adding them to their monthly shopping lists.
About Parmalat Double Cream Yoghurt:
The Parmalat Double Cream Yoghurt is a velvety smooth yoghurt with a thick and creamy texture that is double delicious. Inspired by SA’s favourite flavours and desserts, including double chocolate chip, chocolate mint and milk tart. Every bite will delight your taste buds with indulgent flavours. This double cream yoghurt is the perfect snack that is both delicious AND nutritious!
For more reviews and information on this product CLICK HERE