#DentyneOralCareOnTheGo Project Wrap Up
A strong cup of coffee, a sweet snack, or any other on-the-go indulgence – they might be good for the soul, but not so much for your oral health! If you care about your smile and takes your oral health seriously, but live a busy life and don’t want to carry around a toothbrush and toothpaste wherever you go, then #DentyneOralCareOnTheGo could be your partner with solutions that fight cavities, whiten teeth and freshen breath while you’re on-the-go.
We recruited 150 people who take their smile seriously, but who don’t have time to whip out a toothbrush or some floss while they’re in a meeting, at uni, school drop-off, or the gym. They know that life happens between brushes and that’s why they were perfect to try #DentyneOralCareOnTheGo and to show their followers how they use Dentyne in their lives. Here’s what they had to say:
See their post rollouts below:
Week One’s Story
Influentials shared aspirational feed posts where they gave us a peak into their busy lifestyles, showing us where, how and why they used Dentyne.
These cool cats were spotted using Dentyne at various locations; from their offices to work meetings, to restaurants, in cars, at the gym and even while enjoying the great outdoors at the park or beach. They made it clear that Dentyne was an everyday staple that you won’t want to leave home without, and can be enjoyed on-the-go. Plus, it was the perfect accessory to keep in their handbag as seen from their posts!
And to add to the aspirational and trendy vibes, some of them shared portrait-mode shots of the product with their location in the background, drawing from the popular BeReal trend.
Influentials then encouraged their followers to click the shop links in their bios and snag some Dentyne for themselves. But that’s not all – they also promised some edutaining benefits in their second post for week 2!
Week Two’s Story
Get ready to learn about some serious oral care! The influentials behind this project took oral care and fresh breath seriously, and even had a few professional dentists on board to lend their expertise. And boy, did they share some cool videos that will make you want to upgrade your oral care game!
For this second post, influentials highlighted the three main benefits of Dentyne with aspirational lifestyle videos featuring voiceovers and text-on-screen. Most of the videos featured the vlog-style or Day-In-My-Life format, providing followers with a personal glimpse into the influentials lives. This added a nice personal touch to the content and helped to connect the influentials with their audiences.
Influentials also shared an exciting giveaway in their captions! With around 350 entries (comments under influentials posts), it’s clear that their followers were excited about the chance to win some Dentyne too. And who can blame them? With “Giveaway” prominently displayed at the top of each post caption and reel, it’s impossible not to be engaged!
Plus, they also shared the Dentyne spearmint blister pack with their friends while on-the-go in their videos. This not only showcased the convenience of the product but also highlighted the influentials’ desire to spread the word about quality oral care. From the influentials themselves to their followers, everyone agreed that Dentyne is a clear winner when it comes to maintaining a white, bright smile while on-the-go.
About the Dentyne products:
Dentyne whitens teeth, fights cavities and freshens breath with its active ingredients. Its convenient format easily slots into your pocket, handbags and lives too, allowing for you to take oral care on-the-go.
Dentyne’s 3 products include:
- NEW Dentyne Fluoride Bottle – Helps fight cavities for better teeth
- NEW Dentyne Whitening Stick – Helps whiten teeth for a brighter smile
- Dentyne Spearmint gum packs which freshen breath
For more reviews and information on this product CLICK HERE