#CheckersLittleShopMinis Project Wrap Up

Did you see the Checker Little Shop Minis hype? Of course you did, they were EVERYWHERE! 

South Africa’s favourite brands got a whole lot smaller again with the #CheckersLittleShopMinis. This was the third edition of the Checkers mini collectibles and these 24 new minis were all made from recycled old fridges, goggles, paper, cardboard or plastic bottles! This exciting new collection of minis had it ALL, a mini Nescafe Gold, a mini Oros, a mini box of Lindt chocolate, even a mini Checkers trolley, everything you need to create a spectacular staging experience.

We recruited a team of 100 minifluencers who have a love for all things MINI to showcase these magnificent minis in ACTION and to share the fun and exciting ways that you can have fun with Checkers minis. 

See below if you want to see the adorable and mesmerising content our minifluencers made. 

The Trial Team 

Our team of minifluencers were the perfect people to introduce the new mini lineup to the world. They’re drawn by the magnetic power of miniature must-haves, are avid collectors who enjoy the thrill of collecting and are the perfect hype boss and creative whizz to show the #CheckersLittleShopMinis in action. 

See their post rollouts below: 

Week One and Two’s Story 

#CheckersLittleShopMnis are back and our trial team of Creative Content Whizzes really brought the creative energy in their awe-inspiring reels and TikToks for this one! Checkers has reintroduced their Checkers Little Shop campaign, and once again didn’t just make South Africa’s favourite brands smaller, but also so much more FUN! 

From miniature coffees and food, to spaghetti shrinking in the blink of an eye – and so much more! Our REALfluencers showed us just how playful #CheckersLittleShopMinis can be. Not only that, but followers had the opportunity to get in on the Little Shop 3 fun and win their share of 10x R200 Checkers vouchers for creating their own reels and TikToks with their #CheckersLittleShopMinis, showing us just how creative they could get! 

We were definitely inspired by all the #CheckersLittleShopMinis creativity and even got in on the fun too! Check out our very own #CheckersLittleShopMinis post below, along with some of our Creative Content Whizzes’ to get inspired too!